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HOME
BUILDER MARKETING FACT:
Women directly
purchase or have a controlling influence in the purchase
of 91% of all new homes. (Smith-Dahmer Associates,
NAHB IBS)
BECOME A REMARKABLE WOMAN-CENTRIC HOME BUILDER BY...
• Attending
a Home Builder Webinar to learn specific strategies
and ideas you can implement immediately! Learn more
• Offering Woman-Centric home plans to your female
home buyers.
Find out more
• Using marketing tools that really attract women
buyers. Get the details
• Read helpful articles about how to target women
more effectively.
Download articles now
SEE WHAT OTHER
HOME BUILDERS HAVE TO SAY ABOUT WOMAN-CENTRIC SERVICES
FOR HOME BUILDERS. View Home Builder
Testimonials
SEE
MAP OF WOMAN-CENTRIC LICENSED HOME BUILDERS.
View
Map |
WHAT'S
MY NEXT STEP?
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ATTEND
A Webinar!
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THRIVE
— DON'T JUST SURVIVE —
IN TODAY'S UNSTABLE ECONOMY!
What
is woman-centric selling and home builder
marketing? How is it revolutionizing most
industries? And how can my company incorporate
a woman-centric approach to improve sales
and customer satisfaction?
Design Basics’ Webinar Division offers
a broad overview of this unique approach and
opportunity, including specific strategies
and ideas you can implement immediately. Interactive,
challenging and downright fun, this session
is essential for principals and sales managers. Sign-up now |
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SIZE:
Seating
is limited to 20 attendees, maximizing everyone’s
participation |
LOCATION:
The Webinars are offered monthly at Design Basics’ corporate Training Center in Omaha, Nebraska and at other regional locations. |
LODGING:
Several
hotels are within two blocks |
TIMEFRAME:
To
better accommodate travel schedules, the builders
only, 10-hour Webinars run from 1:00pm
– 6:00pm on the first day (dinner provided)
and 8:00am – 1:00 pm the second day
(lunch provided).
Note: Due to the geographic exclusivity clause
in licensing agreements, not all builders
are eligible to attend our Webinars. See
map for areas that have already been licensed. |
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WHAT'S
A WOMAN-CENTRIC HOME BUILDER
Webinar LIKE?
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DAY 1
Introductory Session:
Limited to 20 attendees, the Webinars start off
with a brief history of the woman-centric approach,
followed by an informative presentation that reveals
keen insights into women’s role as the primary
decision makers. They then identify key attributes
of a woman-centric home; provide a glimpse into
how and why women buy what they do; look at design
from a uniquely female perspective; and finally
delve into woman-centric home design.
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Battle of the Sexes:
That introductory
session is followed by a battle of the sexes, putting
into practice the concepts just learned by re-designing
an existing, popular home plan to make it woman-centric
and more marketable. One of Design Basics’
male designers becomes “the pencil”
for the men in attendance, while the women Webinar attendees form their own group in a private
conference room to re-design the same plan with
the aid of one of Design Basics’ female designers.
Afterwards, each team presents their design to the
entire group in what is always a spirited discussion.
Web Site Marketing: Next,
Quanta Basics, the web site design and development
partner of Design Basics, presents “The 10
Commandments of Woman-Centric Web Site Design.”
Experts throughout the homebuilding industry agree
that a builder’s web site is often their #1
marketing tool. Yet many homebuilders’ web
sites look alike. The presentation includes tips
to make your web site stand out from other builders
in your area by becoming relevant and memorable
to female home buyers.
Home Design: A
new track was added to our Webinars in 2006,
Introduction to Boomer-Centric
Home Design. Born out of in-depth research with
women home buyers born in the late 1940’s
through the early 1960’s, this presentation
refines the woman-centric approach to appeal to
the more specific needs, wants and desires of this
tremendous segment of buyers.
DAY 2
Home Buying Experience: At
the request of former Webinar attendees, day
2 includes an introduction to our woman-centric
home building and home buying experience. Nothing
affects a home buyer’s perception of the quality
of her builder and home more than the quality of
her buying and building experience! Testimonials
and referrals from a delighted woman home buyer
can be an awesome source of new business. This track
identifies essential elements builders need to address
to create a positive experience that gets her buzzing
about her builder to all of her friends and co-workers.
Tour a Personalization Studio & Woman-Centric
model homes: We
are also blessed to be able to tour one of the home
building industry’s finest woman-centric personalization
studios during the second day of the Webinar.
This design center embodies many of the concepts
discussed during the Webinar, especially those
related to increasing sales, profits and customer
satisfaction through a woman-centric approach to
options and upgrades. It is an environment attendees
never forget!
WE INVITE YOU TO COME SEE FOR YOURSELF!
Register
now for our next Woman-Centric Home Builder Webinar» |
WHAT
IS A WOMAN-CENTRIC HOME PLAN?
A WOMAN-CENTRIC
HOME PLAN HAS BEEN DESIGNED FOR THE WAY WOMEN
ACTUALLY LIVE IN THEIR HOME.
After
five years of market research, surveys and focus
groups, we have implemented the advice and suggestions
of women to give them the plans they really want.
Storage is plentiful, relaxation areas are seamlessly
integrated, places to entertain both formally
and casually are available and much consideration
is given to rooms that can be flexible as your
family's needs change.
THESE PLANS ARE EASY TO VISUALIZE WITH
OUR EXCLUSIVE LIVABILITY AT A GLANCE™
COLOR KEY
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Livability
at a Glance™
How
does the home Live?
Turning the dream of building a home into
reality can be a daunting challenge, with
thousands of decisions along the way. Choosing
a plan can beintimidating because it’s
often difficult to visualize the finished
home and how it will live. To make it easier,
Design Basics has created a new way to present
floor plans to help you narrow the search
for a design that fits your personal lifestyle
and needs. Each floor plan in this plan
book is shown in a conventional layout and
a color-coded version that highlights four
different categories especially important
to women: Entertaining (yellow), De-Stressing
(blue), Storing (orange) and Flexible Living
(green).
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ENTERTAINING
Yellow
areas encompass:
-
formal
rooms for entertaining
- informal,
open living spaces
- outdoor
“rooms”
- kitchens
that encourage guests to gather around a
snack bar
- rooms
for media-related get-togethers (watching movies
or sports events)
- areas
ideal for groups playing cards or board games
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STORING
If you
never have enough storage, you’ll be drawn
to homes with more orange areas, that highlight:
- extra
storage capacity in the garage or laundry room
- rear
foyer storage
- generous
kitchen pantries
and linen closets
- over-sized
bedroom closets
- additional
unfinished areas in the basement or on the upper
level
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DE-STRESSING
If you’re
looking for ways to de-stress your life, you’ll
appreciate homes with a lot of blue spaces. Some
blue areas offer relaxation, such as:
- personal
getaways
- a
privately located master suite
- a
walk-in shower or whirlpoola
quiet porch or a craft area
Others provide unusual organizational features
such as:
- split
vanities
- mudrooms
- drop
zones that keep keys, briefcases, umbrellas,
cell phones and laptops in one convenient spot
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FLEXIBLE
LIVING
Green
areas designate rooms that offer flexible living
spaces that can adapt to unique situations:
- rooms
that can be combined to create in-law-suites
- home
offices (occasionally even his and her offices)
- bedroom/bath
arrangements that work well for blended families
- music
rooms
- homeschool
rooms
- craft
or gardening centers
- offices
that can become
dining rooms
- dens
that become guest rooms
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WHAT
OTHER WOMAN-CENTRIC SERVICES DO YOU OFFER FOR HOME BUILDERS? |
MARKETING
TOOLS
Research
suggests that by a 7 to 1 ratio, women will go out
of their way to do business with companies that
market to women! (Winning Strategies for Marketing
and Selling to Women by Delia Passi Smalter) Therefore,
every aspect of your home building business needs
to be designed with the female home buyer in mind.
But it’s not just for her. As many other companies
have found in their businesses, giving women what
they want has increased satisfaction among their
male customers too.
Contact us to discuss
the Woman-Centric Matters!
Marketing Tools available for your business |
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-
Home plans
- Sales
center
- Design/selections
center
- Custom
editions
of Her Home magazine
- Public
relations
(PR)
- Advertising
& signage
- Customer
satisfaction
surveys
- Research
and focus groups
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DESIGN
Taking
a woman-centric approach means designing everything
from ‘her’ perspective. At its core,
it means understanding the female so innately that
you can actually anticipate what she wants even
before asking...especially during the buying experience.
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-
Home plans
- Sales
center
- Design/selections
center
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CONSULTATION & TRAINING
TAILORED FOR YOU:
Women
are the sole or primary decision maker in 83% of
consumer purchases! (Business Week)
Design Basics' Webinar Division has been conducting
highly specialized, in-depth research with female
buyers since January, 2003. Our knack for delighting
women buyers through design is rooted in our ability
to listen differently.
We can train your executives, key staff members,
customer service representatives and sales staff
to communicate more effectively with woman, answering
key questions like...
• How
do you market to women?
• How do you talk to women?
• How do you sell to women? |
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The
buying experience
- Proven
woman-centric selling strategies
- Evaluation
of your internal processes
- Options
and upgrades for your products and services
Training
for...
- Executives
- Customer
service representatives
- Sales
staff
- Other
key staff members
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REACH BOOMER WOMEN
Boomer-centric
marketing for home builders is centered on strategies
that are designed for the way Boomer women (born
1946-1964) really think and make buying decisions.
Although there are vast differences among these
women, key similarities have guided our core principles
and we have created...
• Webinars
• Marketing Tools
• Design
• Consultation and Training
• Personality Profiles
Visit
our new web site www.boomercentric.com for more
helpful information |
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REACH BOOMER WOMEN!
click
here for more info |
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WHAT
RESOURCES DO YOU HAVE AVAILABLE?
DOWNLOAD THESE HELPFUL ARTICLES
BELOW!
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Demystifying the Feminine Mystique
Design
Basics’ woman-centric approach to home
design, building and marketing begins with our
two-day Webinars held several times a year
in Omaha, Nebraska. This is where homebuilders,
new home sales professionals and industry suppliers
come to get a first-hand look at the woman-centric
approach and see how it would impact their businesses.
More
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Setting
Yourself Apart
You
understand the journey. Your road map shows where
you started from and where you’re going.
Using woman-centric home plans, you’ve built
the right product to get you to your destination.
Now it’s time to step on the gas! More |
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Becoming a Remarkable Woman-Centric
Builder
Most
builders know that their female customers are
usually the ones calling the shots – but
they may not know what to do with that truth.
The journey to becoming a woman-centric homebuilder
begins by developing a road map and getting
good directions. More
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Woman-Centric
Home Design
Shame
on us at Design Basics! Sure, we were already
the nation’s largest home plan design firm
in terms of providing home plans to professional
builders, but it wasn’t until January, 2003
that we actually “got it.” Women are
the target market for homebuilders! Therefore,
women are ultimately our target market at Design
Basics! More |
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Woman-Centric Web Sites that Sell Homes!
It’s
no secret that women are the driving force behind
most consumer purchases in our marketplace today,
especially new homes. In fact, 90% of women
in the United States control the family’s
finances, and 80% of women initiate all consumer
purchases, according to a study by Mature Marketing
& Research. More
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Building
with Passion
Passion
defines whatever Terrel Taylor does. As a town
councilman, youth mentor and residential homebuilder,
he sees his role as an exciting opportunity to
improve people’s lives. More |
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WHY
SHOULD I BELIEVE YOU?
DON'T TAKE OUR
WORD FOR IT. HERE'S WHAT OTHER BUILDERS HAVE TO SAY...
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"I
was working with a couple relocating from Chicago.
It was a fairly heated competition between ourselves
and another builder. I couldn't believe how helpful
the information from your Webinar was, and I
was amazed how much of a difference it made in dealing
with these buyers. We won their business!"
Terri Sharrer, George M. Sherman
Inc. - Greenfield, IN |
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"The team at Design Basics
was invaluable in helping transform our company
into a woman-centric home builder. From engaging
model home signage, to designing our garage sales
centers and personalization studio, to website enhancements,
a custom edition of their Her Home magazine and
public relations, the marketing program
is first-rate."
Jerry Standerford, Lane Building
Corporation - Omaha, NE |
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"Design Basics home designers
revamped several of our existing designs to make
them more attractive to women home buyers, designed
dozens of new woman-centric plans for us, and created
professional presentation artwork for those homes.
The new designs and our introduction of The Woman-Centered
Home® are being very well-received."
Craig Scott, American Homebuilders - Jacksonville,
FL |
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"Following your training,
our salesman tested the floor plan colorization
approach. He showed the new plans to a couple that
came into our showroom. The prospect's feedback
was immediate, as she said, 'Wow! Now this I can
understand!'"
Rob Reimenschneider, Reimco Homes
- Chelsea, MI |
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