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WOMAN-CENTRIC
SERVICES FOR MANY INDUSTRIES:
Find
out how we can provide Woman-Centric services
within the auto, retail, investing and insurance
industries below! |
THINK TANKS
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THRIVE
— DON'T JUST SURVIVE —
IN TODAY'S UNSTABLE ECONOMY!
What is
woman-centric selling and marketing? How is it revolutionizing
most industries? And how can my company incorporate
a woman-centric approach to improve sales and customer
satisfaction? |
| Design
Basics’ Think Tank Division offers a broad
overview of this unique approach and opportunity,
including specific strategies and ideas you can
implement immediately. Interactive, challenging
and downright fun, this session is essential for
principals and sales managers. |
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SIZE:
Seating
is limited to 20 attendees, maximizing everyone’s
participation |
LOCATION:
The
Think Tanks are offered at Design Basics’
corporate Training Center in Omaha, Nebraska |
LODGING:
Several
hotels are within two blocks |
TIMEFRAME:
To
better accommodate travel schedules, the all-industry,
1-day Think Tanks run from 8:00 a.m. - 1:00
p.m. (box lunch provided) |
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MARKETING
TOOLS
Research
suggests that by a 7 to 1 ratio, women will go out
of their way to do business with companies that
market to women! (Winning Strategies for Marketing
and Selling to Women by Delia Passi Smalter) Therefore,
every aspect of your home building business needs
to be designed with the female home buyer in mind.
But it’s not just for her. As many other companies
have found in their businesses, giving women what
they want has increased satisfaction among their
male customers too.
Contact us to discuss
the Woman-Centric Matters SM Marketing
Tools available for your business |
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-
Home plans
- Sales
center
- Design/selections
center
- Custom
editions
of Her Home magazine
- Public
relations
(PR)
- Advertising
& signage
- Customer
satisfaction
surveys
- Research
and focus groups
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DESIGN
Taking
a woman-centric approach means designing everything
from ‘her’ perspective. At its core,
it means understanding the female so innately that
you can actually anticipate what she wants even
before asking...especially during the buying experience.
I would like to be
contacted about design
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-
Product
- Packaging
- Retail,
office, showroom & other environments
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CONSULTATION
& TRAINING TAILORED FOR YOU:
Women
are the sole or primary decision maker in 83% of
consumer purchases! (Business Week)
Design Basics' Think Tank Division has been conducting
highly specialized, in-depth research with female
buyers since January, 2003. Our knack for delighting
women buyers through design is rooted in our ability
to listen differently.
We can train your executives, key staff members,
customer service representatives and sales staff
to communicate more effectively with woman, answering
key questions like...
• How
do you market to women?
• How do you talk to women?
• How do you sell to women?
I would like to be
contacted about "Consultation & Training"
for my company |
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Consulting for . . .
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Product
- Packaging
- Retail,
office, showroom & other
environments
Training
for...
- Executives
- Customer
service representatives
- Sales
staff
- Other
key staff member
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REACH
BOOMER WOMEN
Boomer-centric
marketing for home builders is centered on strategies
that are designed for the way Boomer women (born
1946-1964) really think and make buying decisions.
Although there are vast differences among these
women, key similarities have guided our core principles
and we have created...
• Think Tanks
• Marketing Tools
• Design
• Consultation and Training
• Personality Profiles
Visit
our new web site www.boomercentric.com for more
helpful information
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REACH BOOMER WOMEN!
click
here for more info |
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BACK
TO THE TOP
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