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Thank you for your interest in the Woman-Centric Matterssm
National Advisory Panel. This fact sheet will help answer
many of your questions about this program designed to
help business sell to women.
See our recent press release»
Please call Melissa Arnold at 1.866.805.0877 or email melissa@womancentricmatters.com
Woman-Centric Matterssm, a division of Design
Basics, is a unique licensing program and education
platform that teaches businesses how to sell to women
and become remarkable by transforming their attitudes
and practices based on the woman’s perspective.
There is only one Woman-Centricsm Matters
Licensee per industry within a protected territory.
Research suggests that by a 7 to 1 ratio, women will go out of their way to do business with companies that market to women! (Source: Winning Strategies
for Marketing and Selling to Women by Delia Passi Smalter)
When asked if this is an extension of the feminist movement, company president, Linda Reimer, gives an emphatic “No”, and points out that there
has been plenty of positive feedback from men. Reimer says, “There’s no hidden agenda here. It’s about being smart. When any business
is conducted with a woman’s point of view in mind, it just makes sense. So it’s no surprise that men appreciate a woman-centric approach too.”
First and foremost, Woman-Centric Matterssm believes that ALL people must be treated with kindness and respect by the business community. But beyond that,
female buyers directly purchase or have a controlling influence in the purchase of 91% of all new homes (Smith-Dahmer Associates, NAHB IBS) and make 83%
of all consumer purchases (Business Week). That’s a tremendous amount of buying power! It makes social sense and economic sense for businesses to
embrace Woman-Centric Matterssm.
Woman-Centric Matterssm Licensees implementation of the Woman-Centric Matterssm approach varies from business to business and is
customized for their company’s core values, principles and goals.
The following areas are just a few examples of how Design Basics can integrate the Woman-Centric Matterssm approach into each Licensee’s
business: specialized training, custom branding print marketing materials, web site development, custom editions of Her Home magazine, advertising and
signage, customer satisfaction surveys, sales center redesigns, sales staff training, and home plan redesigns.
To help transform and define the practices and offerings of Design Basics, as well as enhance the educational component of Woman-Centric Matterssm,
a licensing program and educational platform for the building industry and other businesses that want to tap into the tremendous buying power of women.
- You will be asked to participate in online surveys approximately once a month. Each survey will take about 15 minutes to complete.
- If a Woman-Centric Matterssm licensed business currently is in your city, you will be asked to contact them and introduce yourself to them as a member
of the Woman-Centric Matterssm National Advisory Panel.
- You will be asked to let us know who in your city or state needs to become more Woman-Centric and why.
- You will asked to become familiar with the basic principles of Woman-Centric Matterssm so you can accurately share information with others when it
comes up in conversations.
Woman-Centric Matterssm currently has
dozens of licensees in the following markets (see
map»):
- Allison Homes, Inc
- American Heartland Homebuilder, LLC
- American Heartland Homebuilder, LLC
- American Home Builders
- Barna Log Homes of Georgia
- Beeco Contracting Co Inc
- Blue Print Homes
- Bruggeman Homes
- Bullington Builders, Inc.
- C & E Builders, Inc.
- CA Jones Inc
- Caterino Builders, Inc
- Choate Custom Homes LLC
- Clemens Construction Group
- Craft Built Homes LLC
- Custom One Homes
- D & I Properties LLC
- Deerbrook Development
- Denny Lenth Enterprises
- DM Hawks Builder, LLC.
- English Building Systems
- English Ivy Properties, LLC.
- Escalante Construction & Development, LLC
- Fairfield Homes
- Fenner Homes LLC
- Francis Properties LLC
- Fred McAdams Builder
- Gene McElhinny Builders
- George M. Sherman, Inc
- Griffith Home Builders, Inc
- Group One Inc Construction & Development
- H & S Covenant Homes
- Haven Properties
- Heritage Hill Properties
- Krier Homes Inc
- Lane Building Corporation
- Melder & Company, Inc.
- Merritt Homes
- New Home Sales Coach, LLC
- NIH Homes
- Prairie Homebuilders
- Primus Corporation
- Reflection Homes
- Schieler & Rassi Quality Builders, Inc
- Severson Homes
- Snowden Builders, Inc
- Sparkes Construction, Inc.
- Stonefield Homes
- Stutesman Construction
- Superior Builder, Inc
- TC Homes, Inc
- Think Green Builders LLC
- Top Choice Homes, Inc.
- Vance Vetter Construction, Inc.
- Vontz Construction LLC
- Warren General Construction Co. LLC
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Spencerport NY
Charlotte NC
Malcomb MI
Atlantic Beach FL
Ellijay GA
Jefferson GA
Urbandale IA
White Bear Lake MN
Virginia Beach VA
Petersburg VA
Columbia IL
Saginaw MI
Milford MI
Bluffton OH
Talleyville DE
Cottage Grove MN
Greenville, NC
Warwick RI
Cedar Falls IA
Topeka KS
Huntington MA
Oklahoma City OK
Washington UT
Lancaster OH
Berrien Springs MI
Waterford WI
Linn Creek MO
Kearney NE
Greenfield IN
Kellogg IA
Merrillville IN
Stilwell KS
Alpharetta GA
Hartland WI
Indianola IA
Omaha NE
New Castle PA
Farmington MO
Savage MN
Elk River MN
Lincoln NE
Oswego IL
Uniontown OH
Deer Creek IL
Lakeville MN
Grandville MI
Asheville NC
Greensboro NC
Carl Junction MO
Manchester CT
Dayton MN
Somerton AZ
Blue Springs MO
Bismarck ND
McPherson KS
Upper Marlboro MD |
Design Basics, the nation’s largest home plan design
service, designs and markets plans for single-family homes
through catalogs, newsstand magazines and home building
industry publications. Additionally, Design Basics publishes
Her Home magazine (www.herhome.com) and Woman-Centric Matterssm.
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