ABOUT WOMAN-CENTRIC MATTERS

Woman-Centric Matters!^sm, a division of Design Basics, is a powerful business approach and education platform that teaches businesses how to become remarkable by transforming their attitudes and practices based on the woman's perspective.

Taking a woman-centric approach means designing everything
from her perspective:

• The actual product or service
• Sales and marketing
• Training
• Her overall experience
• The physical environment

At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it.

In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights on why they buy.

HOW WE GOT STARTED

It all began in mid-air on a flight back to Omaha in January 2003 when Linda Reimer, the president of Design Basics, one of the nation’s premier design firms, was reading an article in Forbes magazine about the impact of female consumers. Reading that article was an "Ah ha!" moment.

Linda reasoned that if women are making the decisions on most of the purchases, then many business could benefit from learning how to market, sell and design their products and services around the things that actually matter to women. Later that same year, she launched Her Home Magazine, a publication targeted to women home buyers, and began two years of extensive research on how women make buying decisions.

In 2005, Design Basics launched a new division called Woman-Centric Matters!^sm and began licensing and training business on how to effectively target new female customers and keep their current female customers coming back again and again. A unique bundle of products and services were developed to support the Woman-Centric Matters!^sm brand, available exclusively to companies who choose to license the brand within their marketplace.

SERVICES