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ABOUT
WOMAN-CENTRIC MATTERS
Woman-Centric
Matters, at its core, acknowledges that women do matter.
As a division of Design Basics, we strive to see every
aspect of building a new home from her perspective.From
choosing a home plan, through moving in, we design the
experience every step of the way. Utilizing our research
and innovation, we first listen to what a woman wants
in a home, and then we create it for her, sometimes
suggesting amenities she may not even have considered,
but would love.
Design Basics is beginning its 25th year and has won
numerous awards in design and marketing.
HOW
WE GOT STARTED
It
all began in mid-air on a flight back to Omaha in January
2003 when Linda Reimer, the president of Design Basics,
one of the nation’s premier design firms, was
reading an article in Forbes magazine about the impact
of female consumers. Forbes was reaching the decision
maker - and was finding great success.
Linda reasoned that if women are making the decisions
on most of the purchases, then many businesses could
benefit from learning how to market, sell and design
their products and services around the things that actually
matter to women. Later that same year, she launched
Her Home Magazine, a publication targeted to women home
buyers, and began two years of extensive research on
how women make buying decisions.
In 2005, Design Basics launched a new division called
Woman-Centric Matters!
and began licensing and training business on how to
effectively target new female customers and keep their
current female customers coming back again and again.
A unique bundle of products and services were developed
to support the Woman-Centric Matters!
brand, available exclusively to companies who choose
to license the brand within their marketplace. Request
information about a Woman-Centric home builder in your
area» |
