Women Directly purchase or have a controlling influence in the purchase of 91% of all new home. (Smith-Dahmer Associates, NAHB IBS)

Taking a woman-centric approach means designing everything from ‘her’ perspective. At its core, it means understanding the female so innately that you can actually anticipate what she wants even before asking . . . especially during the buying experience.

In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights on why they buy.

We are dedicated to reducing stress both in the purchasing experience and in the home design. “Stress in her life is the #1 compelling theme for women.” (Mary Lou Quinlon in Just Ask a Woman)

WOMAN-CENTRIC HOME PLANS

A WOMAN-CENTRIC HOME PLAN HAS BEEN DESIGNED FOR THE WAY WOMEN ACTUALLY LIVE IN THEIR HOME.

After five years of market research, surveys and focus groups, we have implemented the advice and suggestions of women to give them the plans they really want. Storage is plentiful, relaxation areas are seamlessly integrated, places to entertain both formally and casually are available and much consideration is given to rooms that can be flexible as your family's needs change. View more about Woman-Centric home plans»

BUYING AND BUILDING EXPERIENCE?

Since buying and building a new home can be a very stressful experience, Woman-Centric builders have redesigned their policies, procedures and systems for her convenience, not their own. From finding a home plan through moving in, Woman-Centric builders take the ‘stress’ out of stress-full and leave a ‘full’ and satisfying experience.

PRODUCTS AND AMENITIES IN THE HOME

Woman-Centric builders re-evaluate the products and amenities in the home from her perspective. For example, products that are easy to clean or low maintenance give you back a little more of your time. Closet systems and organizational products help you gain control over your life.  Quiet products and high performance air filters contribute to your overall well being. Request information about a Woman-Centric home builder in your area»